Google Moves Into FTTx
The US needed an additional push to increase the pace of fiber deployments to the residential users. Google’s decision to enter the broadband market shakes the competitive landscape and increases the interest to go fiber all the way down to the end user.
Today’s hotbed for fiber-to-the-home/basement (FTTx) deployments is clearly Japan and China. Already half of the broadband users in Japan are connected on FTTx, with China catching up fast. Europe and North America are lagging behind. But for how long?
Learning from copper-based broadband evolution, the amount of competition is fundamental to the pace of deployment. US end users are probably the ones that should welcome today’s news, regardless if they are based in an area that will be covered by the future Google FTTx service.

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