Why Xelerated Is Winning New Designs
As was announced last week, we are now taking the HX NPU family to volume production. When looking a bit closer to the type of line cards and pizza boxes where the HX family has been selected, we start to see a pattern. Our customers look for a combination of:
- Programmable network processing with deterministic performance
- An integrated advanced traffic manager with deep buffering
- Low power consumption
As a product marketeer, I spend quite some time on the first two parts. I’m always excited to work on architecture, describe its features, show performance and outline benefits. And of course, customer care about these things, don’t get me wrong. But features and specifications don’t mean much if power consumption is not kept in control. We have seen several cases where the low power consumption of the HX and AX series have convinced the customer to go with Xelerated, after evaluated some more heated competitive solutions.
For next week’s Linley Tech Processor conference, I’ve put together a presentation on the topic of ‘Uncompromised Throughput at Low Power’. Looking forward to discuss some of this in the 100G Networking panel on second day of the conference.
BTW, here are a couple of articles covering last week’s announcement:
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