Some of you may have noted: Xelerated is out on a roadshow. I’m just back from demo meetings in Asia and in the U.S. During our worldwide tour we have experienced a tremendous amount of positive customer responses, and as it seems, our timing to demonstrate wirespeed processing at 100G is impeccable. The long awaited possibility for our customers to realize their ever increasing demand for a higher rate of processing traffic is highly appreciated among all customers.
Per Lembre demonstrates 100G
Over four weeks, we are visiting 40 customers and partners to demonstrate our new technology. Many of them have said this is the first time they have actually experienced a demonstration of wirespeed processing at 100G in a single chip.
Here are some of my reflections this far:
- 100G is hot. With the finalization of the 100GE and 40GE standards, there is a huge interest to scale packet processing to the next level. 100G wirespeed network processors that can match the new step in link capacity will be critical to the commercial success of 100GE.
- Greater port densities in next generation fiber access systems. Xelerated’s OLT and unified fiber access customers are pushing to get the next generation systems to market as soon as possible. Service providers, primarily in Asia, are driving the need for more bandwidth and customized features to fit local market conditions.
- Power reduction is critical. In several meetings, our customers indicated that the HX and AX technology can reduce the power consumption with more than 50% compared to a competitive solutions. This has implications for both the environment and the operational cost of running the networks. Reduction in power consumption also enables new types of designs that are more efficient and require a smaller footprint.
- Wirespeed by Design. We use this term as a tag line for the company. Through these meetings, I now realize just how well it resonates with our customer base. The dataflow architecture enables wirespeed packet processing without degradation when all services are turned on. It simplifies engineering, and our customers gain time to market. In addition, they are assured the products will come out well in performance tests.
The demo tour marks an important milestone for many of our customer design projects. The huge increase in demand on Reference Design Kits and the intensive customer correspondence on technical requirements are two safe signs of what’s ahead of us. It will be a lot of work, and a lot of fun!
By the way, we invited Craig Matsumoto at Light Reading to see the world’s first 100G demo. It all went very well, as expected, however there was initial confusion about bitrates and packet rates for 100Gbps Ethernet wirespeed. Please refer to the comment section to the blog post for more details.
by Anders Ericsson on Aug. 24th, 2010
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